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# The Three-Stage Enrichment

# The Three-Stage Enrichment

A matching company is just the beginning. For it to become a **ready-to-use lead** — with decision-makers, contact routes, and a justification for why it's a fit — every result goes through **enrichment**. This happens in a multi-stage process where Leadscraper combs the internet for you.

## What Happens During Enrichment

Leadscraper works its way step by step through public sources and enriches the company with everything you need for outreach:

1. **Validate company data** — website, email, phone, address, commercial register, and VAT ID are checked and, where possible, confirmed with a green checkmark.
2. **Find decision-makers** — the relevant contacts are identified, including profiles on LinkedIn or Xing and an assessment of how confident the attribution is.
3. **Recognize email pattern & prove fit** — Leadscraper identifies how email addresses at the company are structured, and documents with a justification why the company really is a match for you.

These three areas are exactly what you'll see later as **lead quality**: how solid the company data is, how strong the contacts are, and how promising the outreach looks.

## Companies You Add Yourself

Most companies are found automatically through your search. But you can also **add a company yourself** if you have a specific sales target in mind. Leadscraper then enriches only that company in a targeted way and delivers the right contacts for it — ideal when you absolutely need to reach a specific company.

## What You End Up With

After enrichment, a name has become a complete picture: validated company data, the right decision-makers, and proof of why reaching out is worthwhile. That's the foundation for the next step — your ready-made **acquisition plan**.

**Further reading:** **The Acquisition Plan** · **What a Lead Contains**