Example Search Queries for Your Industry

Leadscraper doesn't search a ready-made database. For every search, the system first thinks, plans a strategy, then searches live across the open web plus German industry directories and association registers — and evaluates every found business individually against your request. For this to work well, it matters how you phrase your search.

The good news: you don't need filter syntax or perfect industry terms. You describe in natural language who you want to reach. This article shows you what a strong search request looks like, gives you concrete templates by industry, and explains how to get better results with every search.

The Rule of Thumb: Industry + Region + Contact

Most strong search requests consist of three building blocks:

1. What kind of business? — Describe the type of company in everyday terms. Better "roofer" than "roofing technology service provider".
2. Where? — A region, a federal state, or a city. Leadscraper covers the DACH region (Germany, Austria, Switzerland).
3. Who there? — The role of the person you want to reach: CEO, purchasing, owner, HR.

An example that includes all three building blocks:

Roofing contractors in Bavaria, contact owner or managing director

The system automatically parses this request into its individual components (company type, region, role) and builds its search strategy from them. Before searching, a reasoning model plans which associations, guilds, and directories are relevant for exactly this industry — and shows you that live in the activity log ("Goal", "Strategy", "Reasoning", "Curated Source").

Examples by Industry

The following templates are starting points. Adjust region and role to fit your business. You don't have to use every building block — but the more specific you are, the more accurate the result.

Trades

Leadscraper knows the relevant central associations and guilds for many trades and pulls member lists into the search.

• Roofing contractors in North Rhine-Westphalia, contact owner
• Electrical installers in the Stuttgart area, managing director
• Plumbing and heating contractors in Saxony, owner or master craftsman
• Carpentry and joinery shops in Bavaria, managing director

Industry and Production

Industry-specific descriptions help here. The more specific the product or manufacturing process, the sharper the result.

• Folding carton manufacturers in NRW, purchasing contact
• Machinery and plant builders in Baden-Württemberg, technical management
• Machine tool manufacturers in Germany, purchasing or management
• Contract manufacturers for metal parts in the Munich area, managing director

Services

• Staffing agencies in Hamburg, managing director
• Facility management companies in the Cologne area, owner
• Marketing agencies in Berlin, managing director
• Tax advisory firms in Hesse, partner or owner

Insurance and Finance

• Insurance brokers in Bavaria, owner
• Financial consulting firms in the Frankfurt area, managing director
• Commercial insurance brokerage offices in NRW, owner

Tech and SaaS

• SaaS providers in Berlin, managing director or Head of Sales
• IT systems integrators in Bavaria, management
• Software development firms in the Hamburg area, technical management

Hospitality and Retail

• Hotels in the Lake Constance region, owner or director
• Restaurants in Munich, owner
• Sporting goods retailers in NRW, managing director

When You Want to Add Headcount or a Specific Attribute

You can enrich your request with additional criteria. Just write them into the sentence — the system evaluates them when assessing each result:

• Machinery manufacturers in Baden-Württemberg with 50 to 200 employees, purchasing
• Owner-run organic bakeries with certification in Bavaria, owner
• Owner-run roofing contractors in Hesse, owner

Such additional criteria flow into the reasoning: every found business is individually checked for whether it fits. Results that clearly don't match (wrong industry, wrong region, wrong size) are filtered out before they reach you.

How to Get Better Results

Start Broad, Then Sharpen

When you're exploring a new industry, it's fine to start a little broader and give feedback. That way the system quickly learns what you really want. A very narrow, unusual request on the very first run can leave little room to work with.

Tip: when setting up a search, Leadscraper briefly checks your phrasing upfront. If a request is structurally very broad (classic example: "IT service providers Germany"), you immediately get suggestions on how to sharpen it — for example with a more specific region or a more precise description of the businesses.

Test Multiple Variants

It's worth searching for the same target audience in two or three different phrasings. "Joinery" and "carpentry" can reach partly different businesses. Feel free to set up multiple profiles and compare which variant delivers better results.

Rate — So Leadscraper Gets to Know You

This is the most important lever. Accepting is implicit — moving a lead further through the pipeline signals it fits. Reject non-matching leads with "Not a fit" in the results screen — with a structured reason (e.g., "wrong industry", "wrong role", "wrong region") or a short comment. Ratings can be reset at any time.

The system learns your patterns from these ratings:

• Under 10 ratings: The system collects first signals. Results are solid but not yet personalized.
• From 10 ratings: Your acceptance and rejection patterns actively flow into reasoning. Accuracy improves noticeably.
• From 25 ratings: Patterns get stronger weight.
• From 50 ratings: Your learned preferences act almost like fixed rules — the system hits very close to what you consistently accept.

The more you rate, the less you need to manually refine your search — Leadscraper increasingly takes over on its own.

Add Your Own Company

If you provide your own website URL in the setup, Leadscraper analyzes what you offer and who you sell to. The system uses this information to better assess which businesses could be customers for you — and to make it clear to you why a lead was suggested.

What Makes a Good Request

Frequently Asked Questions

Do I need to use industry jargon or industry codes?
No. Everyday language is enough. The system translates your description into the right search strategy itself and knows the relevant associations and directories per industry.

How many leads do I get per search?
Leadscraper delivers up to 10 evaluated leads per run — each individually checked against your request.

Can I get the same lead twice?
No. Leadscraper remembers per profile which businesses it has already delivered (by domain) and delivers new results in subsequent runs.

What happens if I refine my request afterwards?
You can give a more precise phrasing for a specific run (e.g., "folding carton manufacturers with die-cutting NRW, purchaser"). The system recalculates the request at runtime without permanently changing your base profile.

Which countries are covered?
The focus is on the DACH region: Germany, Austria, and Switzerland — including federal states and individual cities as regions.

My result has a yellow warning badge — what does that mean?
That's a lead that probably fits but couldn't be 100% confirmed. The note explains what's behind it. Feel free to rate it — your feedback helps the system classify such cases better in the future.

Related articles that help here: "Rating Leads and Training Leadscraper" and "How Leadscraper Learns: Patterns and Ratings".

Updated on: 23/06/2026