Adding Your Website — How Leadscraper Gets to Know You

Before Leadscraper searches for leads on your behalf, it helps enormously if the system knows who you are. That's exactly what this one step is for: you add your own company website, and Leadscraper reads it to understand what you offer, who you sell to, and what makes you special.

The result isn't a rigid form you have to laboriously fill in. Leadscraper creates the first draft for you — and you keep full control to correct, add to, or delete any recognized field.

This article explains what happens, why the step is worth it, and how you build and maintain your company profile.

Why Your Company Profile Matters

Leadscraper evaluates every single lead before it reaches you. Behind that is a reasoning step: the system asks itself for each found company "Does this company really match what this user sells?" — and writes the justification directly onto the lead.

For this justification to be accurate and specific, Leadscraper needs context about you. If the system knows, for example, that you sell accounting software to tax advisors, the lead justification can read: "12-employee firm with its own IT — fits your offer, contact is the managing director." Without that knowledge, the justification would stay more generic.

Important to note:

• Your company profile doesn't directly control which companies are found. What's searched for is determined by your search request (company type, region, contact). More on that in "Starting a Search".
• Your company profile improves the justifications and context of leads. It flows into the evaluation as additional context — alongside your search request and the patterns Leadscraper learns from your ratings.

In short: the search says what is being looked for. Your company profile ensures Leadscraper reads the results from your perspective.

What Leadscraper Reads from Your Website

When you add your website, Leadscraper fetches your homepage and relevant subpages (for example, "About Us", "Products", "Services", "Clients") and distills a structured company profile from them with four building blocks:

• Description — two to three compact sentences about what your company does. Specific, without marketing fluff.
• Products & Services — your main offerings, e.g., "SaaS", "accounting", "DATEV integration".
• Target audiences — who you sell to, e.g., "tax advisors", "mid-market firms".
• Selling points — your core strengths, e.g., "saves 50% of time", "GDPR-compliant", "also available on-premise".

Additionally, Leadscraper assigns an internal confidence score for how clearly your offer came through from the website. With a well-structured services page the confidence is high; with a very thin or purely promotional page it's lower. That's a useful hint as to whether you should sharpen the profile manually.

How to Add Your Website

1. Open setup. In your account, go to the section where you manage your company profile (the "Your Company" step in onboarding, or in settings).
2. Enter your website. Type your company URL, e.g., my-company.com. A full address with https:// is not required.
3. Start the analysis. Leadscraper reads your page and automatically creates the profile draft with description, products, target audiences, and selling points. This usually takes only a few seconds.
4. Review and sharpen. Go through the recognized fields and adjust anything that isn't quite right (see the next section).

That's the step done. Your profile is saved and is available as context for every search from now on.

Editing, Adding, and Deleting Fields

The automatic draft is a starting point, not a final state. You have full control over every item:

• Edit — Rephrase the description or correct an entry that's not quite right.
• Add — Add a product, target audience, or selling point that Leadscraper couldn't read from the website.
• Remove — Delete entries that no longer fit you or are too generic.

When this is particularly worthwhile:

• Your website doesn't tell everything. If your strongest selling point or most important target audience isn't prominently on the page, add it. The more precise your profile, the sharper the lead context.
• You're focusing on one segment. If you currently want to address a specific type of customer above all, you can sharpen the profile accordingly.
• The confidence score was low. That's usually a sign your website is thin or very promotional — then manual sharpening pays off most.

When sharpening, aim for concrete, clear statements rather than marketing language. "Accounting software with DATEV interface for tax firms" helps the reasoning more than "the most innovative solution on the market".

Keeping It Up to Date

Your company profile is saved and flagged for an update after around 30 days. You don't have to actively manage this.

If something fundamental changes about your offer — new product line, new target audience, relaunched website — you can trigger the analysis again at any time. Leadscraper then reads your website fresh and rebuilds the profile draft from scratch. Afterwards, briefly review any manual adjustments you've made, since the fresh analysis starts from the current state of your website.

If you add a different URL, the profile is also newly created from that page.

How Your Profile Works Together With Everything Else

Your company profile is one of several context building blocks Leadscraper works with for you:

• Your search request determines what is being searched for.
• Your company profile ensures that results are contextualized and justified from your perspective.
• Your ratings (rejecting non-fits with "Not a fit" + a reason, or moving matching leads further through the pipeline) teach Leadscraper which results you really want. From around ten ratings, the system recognizes your patterns and increasingly personalizes the search.

These three interlock. The company profile is the fastest lever: set it up properly once, and every future search benefits from it.

Related articles that help here: "Starting a Search", "Rating Leads — How Leadscraper Gets Better" and "Adjusting Your Profile and Language".

Frequently Asked Questions

Do I need a website to use Leadscraper?
No. You can start a search immediately. A linked website makes the lead justifications more specific and traceable — it's the easiest way to quickly give the system context.

Does adding my website change which leads I get?
Not directly. What is found is controlled by your search request and — over time — by your ratings. Your company profile mainly improves the context and justifications of the delivered leads.

The analysis recognized something incorrectly — what should I do?
Just edit or delete the relevant field. You can adjust any item and add your own products, target audiences, or selling points. A manually maintained profile is just as valid as the automatic draft.

My website is very sparse — is that enough?
Leadscraper extracts what it can and assigns a lower confidence score. In that case, it's especially worth sharpening the fields manually so the system has a complete picture of you.

How do I update my profile after a website relaunch?
Trigger the analysis again or add the new URL. Leadscraper then reads it fresh. Afterwards, briefly review your manual adjustments, since they're based on the previous state.

Can I switch the language of my profile?
Yes, the language can be changed afterwards in your profile settings.

Updated on: 23/06/2026