The Acquisition Plan — Your Ready-Made Outreach Roadmap

When you open a lead, you get far more than a list entry. The highlight is the acquisition plan: you don't just get a contact — you get a complete, thought-through plan for reaching out, ready to go.

The Company Analysis

It starts with a deep analysis of the company:

• A clear overview — what makes this company tick and where it stands.
• Concrete opportunities for your outreach — what you can anchor your approach on.
• Honest risks and potential dealbreakers — so you go in with your eyes open and don't invest time in contacts that won't go anywhere.

The Multi-Day Channel Mix

Built on top of that is a ready-made sequence spanning several days — you don't have to figure out when to use which channel:

• When to kick off by email
• When to call
• When the LinkedIn request goes out
• When the follow-up is due

Each step comes with a reason for why it makes sense at that point. So you have a clear thread to follow, not just a gut feeling.

The Ready-Made First-Contact Message

At the bottom you'll even find a ready-to-use example message for the first contact — tailored to the company. You can copy it with one click or have it prepared directly as an email draft. "I should write to someone at some point" turns into "click Send".

How to Use the Acquisition Plan

Go through the analysis once, decide based on the opportunities and risks whether the lead is worth pursuing, and then follow the channel mix. The ready-made message takes care of the hardest part — the first sentence. You're not starting from zero; you're starting with a plan that's already in place.

Further reading: The Three-Stage Enrichment · Connecting Leadscraper to Your CRM

Updated on: 15/06/2026