The Three-Stage Enrichment

A matching company is just the beginning. For it to become a ready-to-use lead — with decision-makers, contact routes, and a justification for why it's a fit — every result goes through enrichment. This happens in a multi-stage process where Leadscraper combs the internet for you.

What Happens During Enrichment

Leadscraper works its way step by step through public sources and enriches the company with everything you need for outreach:

1. Validate company data — website, email, phone, address, commercial register, and VAT ID are checked and, where possible, confirmed with a green checkmark.
2. Find decision-makers — the relevant contacts are identified, including profiles on LinkedIn or Xing and an assessment of how confident the attribution is.
3. Recognize email pattern & prove fit — Leadscraper identifies how email addresses at the company are structured, and documents with a justification why the company really is a match for you.

These three areas are exactly what you'll see later as lead quality: how solid the company data is, how strong the contacts are, and how promising the outreach looks.

Companies You Add Yourself

Most companies are found automatically through your search. But you can also add a company yourself if you have a specific sales target in mind. Leadscraper then enriches only that company in a targeted way and delivers the right contacts for it — ideal when you absolutely need to reach a specific company.

What You End Up With

After enrichment, a name has become a complete picture: validated company data, the right decision-makers, and proof of why reaching out is worthwhile. That's the foundation for the next step — your ready-made acquisition plan.

Further reading: The Acquisition Plan · What a Lead Contains

Updated on: 15/06/2026